2. 职称英语
  3. The phrase "the catch phrase"(Line 2, Para. 5) has the closest meaning to ______

The phrase "the catch phrase"(Line 2, Para. 5) has the closest meaning to ______

游客2023-09-17  66
问题 The phrase "the catch phrase"(Line 2, Para. 5) has the closest meaning to ______. [br] Which of the following does the author most probably agree about the translation mistakes?
选项 A、Many international companies make translation mistakes in advertising.
B、Translation mistakes have the worst impact on a company’s marketing.
C、Translation mistakes are made due to the translators’ ignorance of cultural distinctions.
D、Word-for-word translation should be abandoned in order to avoid translation mistakes.
答案 C
解析 从全文举的例子来看，作者想要说明广告翻译要注重文化差异。另外，在末段的结论部分，首句提到现在广告公司对文化差异更敏感了，这就暗示作者认为以前广告公司不注意文化差异而造成了翻译的失误，由此可见，选项C为本题答案。虽然作者举的例子都是有关跨国公司所犯的翻译错误的，但这并不意味着：很多跨国公司都会犯这样的错误，因此选项A不正确；首段第2句中的one of the keys表明选项B的说法过于绝对了；虽然末段末句指出了逐字翻译的缺点，但这并不意味着要全盘抛弃这种译法，因此选项D也是错误的。
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