首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-09-15
51
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
浏览选项可知,此题与美国州名有关。根据短文可知,California(又称Golden State)率先抵制不属实的环保声明.故答案为[C]。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3017453.html
相关试题推荐
[originaltext]Inthecaseofmobilephones,changeiseverything.Recentrese
[originaltext]Inthecaseofmobilephones,changeiseverything.Recentrese
[originaltext]ThenumberofspeakersofEnglishinShakespeare’stimeises
[originaltext]W:AreyougoingtothefairnextSaturday?M:Whatfair?W:The
[originaltext]W:AreyougoingtothefairnextSaturday?M:Whatfair?W:The
[originaltext]M:Didyoufeellikeyouneedmorehoursfromtheday?Well,Good
[originaltext]M:Didyoufeellikeyouneedmorehoursfromtheday?Well,Good
[originaltext]WilliamShakespearewaschristenedinthemarkettownofStra
[originaltext]WilliamShakespearewaschristenedinthemarkettownofStra
[originaltext]ModernChineseusethesolarcalendarasEnglishpeopledo.B
随机试题
Theamazingsuccessofhumansasa【1】istheresultoftheevolutionarydevel
Place-namescanbestrikingly(i)______:thereis,forexample,nothingparticul
[img]2014m8s/ct_eirm_eirread_0262_20144[/img]PERSONALCOMPUTERSAVAILABLEFORP
Currencyseemslikeaverysimpleidea.It’sonlymoney,afterall,andthat
如下所示的UML状态图中,()时,不一定会离开状态B A.状态B中的两个结
武术中枪术的主要技术包括() A.刺、拦、最 B.拦、拿、扎
49、采用计算机监控系统时,远方、就地操作均应具备防止误操作闭锁功能。利用计算机
在影响货币乘数的诸多因素中,由商业银行决定的因素是()。A.法定活期存款准备金
进口可用作原料的废物在入境口岸实施环保项目检验。 ()
根据《专利法》,授予实用新型专利的条件包括()。A.富有美感 B.新颖性
最新回复
(
0
)