首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-09-15
14
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They became more popular.
B、They were more regulated.
C、They became less honest.
D、They became better produced.
答案
B
解析
How did green advertisements change after the first wave?
[A]和[B]的意思相矛盾,根据命题规律,这类选项中往往有一个是答案。再根据文中提到的 In 1992 the Federal Trade Commission established guidelines for green marketing,followed shortly by state governments可知,绿色广告在第一次浪潮后受到了更严格的监管,故答案为[B]。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3017452.html
相关试题推荐
[originaltext]W:Paul,youaremovingtoNewYork?M:Yeah.W:Why?M:BecauseIwa
[originaltext]W:Paul,youaremovingtoNewYork?M:Yeah.W:Why?M:BecauseIwa
[originaltext]W:Hello,ABCCompany.MayIhelpyou?M:Hello.ThisisLiMing.M
[originaltext]W:WhydoyouplantofireJohn?Heissmart.M:Iknow.Buthehas
[originaltext]M:CouldIborrowyourcomputerforoneweek?W:That’soutofques
[originaltext]M:Don’tyourecognizeme,Jean?I’mTom,TomGreen.W:TomGreen.
[originaltext]M:Don’tyourecognizeme,Jean?I’mTom,TomGreen.W:TomGreen.
[originaltext]W:Howareyougettingon,White?AreyoustillworkingfortheMer
[originaltext]W:Wouldyouliketoseethemenu? M:No,thankyou.IknowwhatI
[originaltext]W:Haveyoureceivedthemoneyfromtheinsurancecompanytocover
随机试题
Oneofthedistinguishing______ofmodernbankingisitsdependenceoncomputer
[originaltext]W:Welcome,Mr.Johnson.Takeascat,please.Ourmanagerwillbe
[originaltext]M:HaveyouheardthatPeter’svacationplanswentupinsmokewh
在针对肥胖的健康促进活动中,对参与对象在干预前后体育锻炼时间和强度的变化的评估是
下列旋律进行,哪组为平稳进行?()A.大三度 B.小六度 C.纯四度 D
房地产经纪行业自律管理中最重要的手段就是()。A:制定行业规范 B:实施专业
银行资本内部融资的主要来源是( )。A.发行普通股 B.发行优先股 C.未
下列合同中,可撤销的情形有()。A.受欺诈的损害国家利益的行为 B.因重
企业下列的账务处理中,税务师在进行企业所得税汇算清缴时,应作纳税调整增加的有(
关于库存控制方法的说法,正确的是( )。A.定量控制法要求企业随机向供货商发出
最新回复
(
0
)