首页
登录
职称英语
Marketing is the process by which goods are sold and purchased. That process
Marketing is the process by which goods are sold and purchased. That process
游客
2023-09-13
45
管理
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a nonsubsistence economy and interregional trade, including caravan (商队) and maritime (沿海的) commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling salespeople, and, still later, the 20th-century chain stores became the chief marketing agencies. Modem marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms, which understand the needs of their customers and seek to satisfy them, tend to be more successful than those which do not:
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer--determining the shape, colors, and materials of a product while it is being designed; making the product available in conveniently located stores; guaranteeing its performance; and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes.
Modem domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields—from advertising to transportation—has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope; many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963—the first time simultaneously worldwide marketing was achieved—and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs, and business practices. [br] According to the author, what does the marketing process by which goods are sold and purchased probably refer to?
选项
答案
A simple act of exchange (or an intricate, sensitive mechanism).
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3009933.html
相关试题推荐
Negotiating—acomplexprocessevenbetweenpartiesfromthesamenation—is
Negotiating—acomplexprocessevenbetweenpartiesfromthesamenation—is
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Firecanbethoughtofasanycombustionprocessintenseenoughtoemitlight
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
Creativityhasbeenconsideredintermsofprocess,productorpersonandha
随机试题
Therearefivepartiesconcernedwithacollection,thecustomer,theremitt
Thereisnoelectricityagain.Hasthe______blownthen?A、fuseB、plugC、wireD、ci
[img]2012q2/ct_eyyjsdz2011a_eyyjsdcloze_0016_20121[/img]ThisisMattDrudge
Asunflowerisasunflower.Amobilephoneisamobilephone.Butcanyou【S1】__
季节比率=同季平均数/总的季度平均数。()
IEEEE802.11i标准制定的无线网络加密协议(请作答此空)是一个基于(
沉淀反应形成的反应现象A.肉眼可见B.肉眼不可见C.必须用精密仪器测定D.必须染
肾病综合征的临床表现不包括()。A.高血压 B.高蛋白尿 C.水肿 D.
(2018年真题)下列建设工程项目费用中,属于建筑工程费的是( )。A.研究试验
某工程有3个施工过程,分为3个施工段组织流水施工。3个施工过程的流水节拍依次为3
最新回复
(
0
)