2. 职称英语
  3. Right now ￡4 million has been spent targeting Britain’s party drinkers. A ha

Right now ￡4 million has been spent targeting Britain’s party drinkers. A ha

游客2023-09-05  29
问题     Right now ￡4 million has been spent targeting Britain’s party drinkers. A hard-hitting【B1】______of advertisements warns that excessive drinkers could risk horrifying【B2】______, and there could be health warnings on bottles of wine, or spirits. This is the government’s first national alcohol【B3】______movement.
    An actor in a reporter’s【B4】______provides the drama, the Hollywood entertainer man then【B5】______ the shock factor. Despite the inevitable thought, the punch line is surprisingly【B6】______. "Drink! Have a good time! But know your limits!" The【B7】______audiences, consumers are in the 18 to 24 age range. This is what the young people themselves are saying, this is what would make a difference to the behavior of people when they’ve had too much to drink. Don’t think you can never be【B8】______. Know your limits. Don’t pretend to be brave.
    What about this then?【B9】______. But the drinks industry wouldn’t accept hard-hitting messages like this. We are more likely to see slogans asking us to behave sensibly. Still,【B10】______. Using worldwide scientific research, the report gives a score of ZERO with regard to effectiveness. But it goes on to say that these techniques do have a surprising results since media approaches are important to gain public support for policy changes. So the researchers say【B11】______ like stricter drink-driving laws, higher taxes on alcohol, or restrictions on the sale of alcohol. [br] 【B1】
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答案 campaign
解析 语义推断题。空格前为形容词hard-hitting，故应填入名词。根据上下文可知，为了警告过量饮酒的人，英国政府举办了一场打击力度很大的广告宣传活动。结合录音，不难填入campaign。
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