首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-30
40
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the-counter products. We can get users of our products to recommend them — "Their lotion cured my disease in six days." For example.
M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this — a series of full page newspaper ads with the message that most doctors consider our products the best?
M: That depends on whether it’s true.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.
Questions 23 to 25 are based on the conversation you have Just heard.
23. What are the two speakers talking about?
24. According to the man, which suggestion of the woman is not possible?
25. From the conversation, what do we know about the woman?
选项
A、To launch a campaign in all the specialist medical journals.
B、To offer to return the purchase price if the customers are not satisfied.
C、To advertise in the papers with doctors’ recommendation.
D、To advertise through television commercials.
答案
B
解析
对话中女士一共提出四项建议一、在专业医学期刊上宣传;二、电视商业广告:三、在报纸上整版刊登医生的推荐和评价;四、承诺不满意退钱。男士对方法一比较肯定,对方法二、三的可行性不太确定,对方法四则完全否定,因为按规定,制药商不允许这样承诺,故答案为[B]。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2970160.html
相关试题推荐
[originaltext]Peoplehavedifferentviewsonwhatchildrenshoulddoatavery
[originaltext]Peoplehavedifferentviewsonwhatchildrenshoulddoatavery
[originaltext]Peoplehavedifferentviewsonwhatchildrenshoulddoatavery
[originaltext]Iamgladthatallthemembersofourzoologyclasscouldcom
[originaltext]Iamgladthatallthemembersofourzoologyclasscouldcom
[originaltext]M:HowdidyoulikeourAmericanHistoryclassyesterday?W:Well
[originaltext]M:Goodmorning,class.W:Goodmorning,sir.M:Todaywe’lldisc
[originaltext]M:Goodmorning,class.W:Goodmorning,sir.M:Todaywe’lldisc
[originaltext]M:Goodmorning,class.W:Goodmorning,sir.M:Todaywe’lldisc
[originaltext]W:WereyouabletobookseatsforthiscomingTuesday?Theurgen
随机试题
()标签工作频率是3-30MHz。A.低频电子标签 B.高频电子标签
A.红细胞 B.淋巴细胞 C.血小板 D.粒细胞
下列哪个部位不是压疮最常见部位A.坐骨 B.足跟 C.骶骨 D.膝盖 E
2009年底某煤矿发生瓦斯爆炸事故,该事故造成29人死亡。 该煤矿上年产量
C该九宫图整体呈中心对称,所以右下角的空缺图形应与左上角的呈中心对称。
下列各项中,不符合内部牵制的要求的是()。A、出纳人员管票据 B、出纳人员
A.生产劣药行为B.生产假药行为C.从重处罚行为D.无证经营行为E.采购渠道不合
Beingfinanciallysecureinretirementj
下列不属于商业银行合规管理体系基本要素的是()。A.合规风险管理计划 B.合规
患者,男,35岁,髋关节置换术后7天,患者右侧下肢肿胀、疼痛,抬高患肢后可好转。
最新回复
(
0
)