首页
登录
职称英语
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
游客
2023-08-26
102
管理
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、They are superior in location and good in design.
B、They are set up in crowded supermarkets.
C、People would feel at home in these shops.
D、Their layouts always cost several billion dollars.
答案
A
解析
推理判断题。短文中提到哈根达斯从不在人流熙攘的普通超市设店,其休闲小店均设于繁华路段,精心布置店内布局,极力营造高雅的情调。有时,一间小店的布置会耗资数百万美元。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2960572.html
相关试题推荐
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Doyouwanttoliveahappier,lessstressfullife?(30)Tryla
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
随机试题
Whatwillthewomando?[br][originaltext]F:Whatdoyoulike?Tea,coffeeor
[originaltext]InU.S.presidentialpolitics,theBushandKerrycampaignsex
TheplaywrightDavidHenryHwanghasbeeninhighdemandinrecentyears—not
A.葱豉桔梗汤 B.桑菊饮 C.止嗽散 D.荆防败毒散 E.参苏饮风寒感
站用电系统()应采用双回路供电,且接于不同的站用电母线段上,并能实现自动切换(
粘性流体总水头线沿程的变化是: A.沿程下降B.沿程上升 C.保持水平D
联系实际谈谈我国学校班级管理中存在的问题及如何解决这些问题。
根据股价移动的规律,股价曲线的形态分为( )。A:三角形态 B:持续整理形态
丙系甲香烟制造公司的市场专员,因舞弊被开除后,寻思着捞一票报复报复。丙伪造甲公司
下列关于肺通气的叙述,错误的是A.安静时正常成人呼吸频率为20~25次/分 B
最新回复
(
0
)