首页
登录
职称英语
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
游客
2023-08-26
75
管理
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、They are superior in location and good in design.
B、They are set up in crowded supermarkets.
C、People would feel at home in these shops.
D、Their layouts always cost several billion dollars.
答案
A
解析
推理判断题。短文中提到哈根达斯从不在人流熙攘的普通超市设店,其休闲小店均设于繁华路段,精心布置店内布局,极力营造高雅的情调。有时,一间小店的布置会耗资数百万美元。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2960572.html
相关试题推荐
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Doyouwanttoliveahappier,lessstressfullife?(30)Tryla
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
随机试题
(1)Itseemedtohim,bytheendoftheweek,thathehadlivedcenturies,so
正畸治疗中最常见的牙组织损伤是A.牙龈炎 B.牙周袋 C.牙槽骨吸收 D.
模型和原型结构,对各种物理参数相似的要求,以下哪一项是不正确的?( )A.几何
患者,女,32岁,已婚。孕后腰痠腹痛,胎动下坠,伴阴道少量出血,头晕耳鸣,小便频
将100ml85%(V/V)乙醇与200ml55%(V/V)乙醇相混合,可以配成
患者,男性,60岁,左肺下叶切除术后3天。防止呼吸道感染的最佳护理措施是A.协助
以募集方式设立公司,申请发行境内上市外资股的,拟发行的股本总额超过______亿
患者,男,44岁。为某厂喷漆工.工龄5年,近半年来出现头痛、头晕、乏力、恶心、牙
关于法律责任的说法,正确的有()。A.法律责任包括了不利和有利的法律后果
男,32岁。反复发作肛门胀痛伴畏寒、发热2个月。症状逐渐加重,排尿不适,肛门旁出
最新回复
(
0
)