首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-26
16
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反,答案常在两者间选。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2959278.html
相关试题推荐
[originaltext]Exerciseimprovesyourenergylevelsbyincreasingtheflowo
[originaltext]Exerciseimprovesyourenergylevelsbyincreasingtheflowo
[originaltext]AlainRoberthasclimbedover70oftheworld’8tallestbuil
[originaltext]AlainRoberthasclimbedover70oftheworld’8tallestbuil
[originaltext]Suddencoldcanbethebiggestthreatforplants,especially
[originaltext]M:DoctorWhite.(19)werecentlylearnedthatalargepieceofth
[originaltext]M:DoctorWhite.(19)werecentlylearnedthatalargepieceofth
[originaltext]M:(23)Oneofthemostcommonquestionsweaskaboutpeople’sbeh
[originaltext]M:(23)Oneofthemostcommonquestionsweaskaboutpeople’sbeh
[originaltext]M:(23)Oneofthemostcommonquestionsweaskaboutpeople’sbeh
随机试题
Americaisthelandoftheautomobile.Thiscountryhasonly6percentoft
HollywoodForsakesHistoryforEventsA)OprahWinfreycalls
托儿所、幼儿园建筑门窗的设置,下列哪项是正确的?( )A.活动室、寝室、音体活
A.整口鲜血痰 B.粉红色泡沫痰 C.痰中带血 D.砖红色胶胨样痰 E.
名茶:龙井A.桦树:树 B.曼联:利物浦 C.红楼梦:西游记
财务规划包括对客户的()进行合理合规的税务规划。A.资产 B.负债 C
皮亚杰道德研究采用的方法主要是()。 A.对偶故事法 B.道德判断晤谈法
计提折旧后又对账套进行了影响折旧计算或分配的操作,下面哪些是正确的操作()。A、
2013年4月,某机电机电工程施工企业发生固定资产盘亏5万元。根据企业会计准则及
收费系统施工中,车道内理设抓拍和计数线图的位置应为()。A.素混凝土板,并
最新回复
(
0
)