首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-24
40
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、He’d like to buy products recommended by an advertiser.
B、He’d like to buy products recommended by the professional.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust in any kinds of advertisements.
答案
C
解析
作者在开头部分提到,你更倾向于买广告推销的产品还是你的朋友推荐的?个人来讲,“我”更倾向于后者,因为“我”相信“我”的朋友,故答案为C)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2954519.html
相关试题推荐
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]Peoplewritetoaskmeifthere’scorrelationbetweenacademi
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
随机试题
Refrigeration,railways,suburbangrowthandthecarhavegivenriseto
Owingtospaceresearch,TVpicturescanbetransmitted______.A、liveB、aliveC、
Althoughmanyofusmayfeelair-conditionersbringrelieffromhot,humido
Yesterday,whenLil’Kimwassentencedtoayearandadayinprisonforlyin
下列选项中,属于非对称密钥密码体制的算法是()。A.AES算法 B.DES算
DNA对中、短波紫外线有强烈的吸收作用其最大的吸收光谱为A.313nm B.2
水循环的途径及循环的强弱,决定了水资源的( )。A.地区分布 B.量与质
美术批评的作用不包括()A.阐释和评价美术作品 B.影响和指导美术鉴赏 C
消渴病久治不愈,肝肾精血不足,白内障、雀盲、耳聋、视瞻昏渺,宜选方A.参芪地黄丸
一单层单跨有吊车厂房,平面如图所示。采用轻钢屋盖,屋架下弦标高为6.0m。变截面
最新回复
(
0
)