首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-17
70
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle,(l)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W:(l)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on.(2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not.(3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else.(4)I never realize the regulations are so rigid.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
本题问的是可以接受的药物促销手段。对话开始男士提到他们应该在医药杂志上宣传,女士表示赞同。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2933208.html
相关试题推荐
[originaltext]W:Iwasworkingonapaperaboutthedifferencesbetweenwomena
[originaltext]Welcometotoday’slecture.I’dliketosaysomethingabouts
[originaltext]Welcometotoday’slecture.I’dliketosaysomethingabouts
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreatple
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreatple
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreatple
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreatple
[originaltext]Startingabusinessisnevereasy.ButanorganizationlikeT
[originaltext]Predictingthejobsorskillsthatwillbeindemandyearsfr
[originaltext]Predictingthejobsorskillsthatwillbeindemandyearsfr
随机试题
Likemanyofmygeneration,Ihaveaweaknessforheroworship.Atsomepoin
Classificationgivessignificance【C1】______unrelatedandconsequentlymean
IfonlyI______whatyouwanted!A、knewB、knowC、hadknownD、haveknownD
ReadingtheWorldin196BooksA)WriterAnnMorgansetherse
把两封信随机地投入标号为1,2,3,4的4个邮筒中,则1,2号邮筒各有一封信的概
一般情况下,随着项目的逐渐进展,成本和人员投入水平呈现出①的态势,而项目干系人对
患者男,34岁。右小腿外侧皮肤擦伤2天后,出现畏寒,发热,局部疼痛。查体:体温3
开大声门并紧张声韧带的肌是()A.环杓侧肌 B.杓横肌 C.环杓后肌
患者,女性,37岁。足底刺伤8天。患者自行包扎处理,未求医。1天前患者出现头痛、
某小学校长私自将学校的空房出租出去,自己收取房租。该校长的行为()。A.合法,合
最新回复
(
0
)