首页
登录
职称英语
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
[originaltext] I’d like to look at a vital aspect of e-commerce, and that is
游客
2023-08-16
18
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-pommerce companies are those selling sex related products or services. For a similar reason, online gambling is highly popular.
Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
23. What is important to the success of an online store?
24. What products are unsuitable for selling online?
25. Who are more likely to buy groceries online?
选项
A、The guaranteed quality of its goods.
B、The huge volume of its annual sales.
C、The service it provides to its customers.
D、The high value-to-weight ratio of its goods.
答案
D
解析
由“Suitable products generally have a high value-to-weight ratio.”可知高价值重量比的物品更适合在网上销售。所以答案为D)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2930516.html
相关试题推荐
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Goodmorning,class.Beforewebegintoday,Iwouldliketoa
[originaltext]Inancienttimes,manypeoplebelievedtheearthwasaflatd
[originaltext]Itmayseemstrangethatwe’rediscussingmusicfromaBroad
[originaltext]Thankyouallforcomingtomytalkthisevening.It’snice
[originaltext]Thankyouallforcomingtomytalkthisevening.It’snice
[originaltext]Xwasasecretagent.Hehadrentedafurnishedroominapro
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
随机试题
Americansocietyisnotnap-friendly.Infact,there’sevena【B1】______again
Acaninecoptookearly【B1】______afterbossesatSouthYorkshirePolicenote
TheUniversityBookstoreisaself-supportinguniversity-ownedorganization,
依据凯恩斯货币理论,货币供给增加将导致()。A.利率提高 B.利率降低 C
最常见感染人的沙门菌是A.肠炎沙门菌 B.鸭沙门菌 C.猪沙门菌 D.鼠伤
某项目的初始投资额为110000元,第1~4年每年营业现金流量净额为25000元
对一部贺岁片收视率进行调查,随机抽取100人,其中有20人没有看过这部贺岁片,则
患者,男性,35岁。近2年饮食没有规律,并嗜烟、酒,出现饥饿痛及半夜痛醒。进餐或
会计账户有四个指标,包括:期初余额、本期增加发生额、本期减少发生额、期末余额。他
特定地区、特定企业或者具有特定用途的特定减免税进口货物,应当接受海关监管。下列关
最新回复
(
0
)