首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-12
24
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
录音提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2919796.html
相关试题推荐
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
随机试题
Isyourfamilyinterestedinbuyingadog?Adogcanbeahappy【36】toyourf
ExchangeRates:ABriefHistoryofExchangeRatesForcenturie
Politicalplatformsareusuallywrittenforelectioncampaignpurposes,then
以下哪项不属于材料采购实际成本的构成因素?()。A.手续费 B.包装费 C
下述哪一个病的治疗首选脾切除A.营养性巨幼细胞贫血 B.遗传性球形红细胞增多症
补偿第Ⅱ种无形磨损的重要方法是()。A.更换 B.大修 C.项修 D
共用题干 某研究生为了观察静脉营养对胃大部切除的狗的治疗效果,其采集了动物血浆
质量管理是指在质量方面指挥和控制组织的()活动,通常包括制定质量方针和质量目标,
一般资料:男,26岁,在读博士研究生。 求助问题:失恋,学业压力大,伴紧张焦虑
为了有效和全面指导企业计划期的生产活动,应建立的生产指标体系应包括()。A.产
最新回复
(
0
)