首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-12
19
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2919794.html
相关试题推荐
[originaltext]Ifyouweretovisiteducation,asanalien,andsay"What’s
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]I’msureyourealizethatyourresearchpapersaredueinsix
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Goodmorning.I’mfromtheNewYorkBookReview.CouldIasky
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
[originaltext]W:Hi,I’mRebeccaHall.I’mcallingfromBaumatic.M:Oh.Hi,Re
PresidentBarackObama’spicktoheadtheEnvironmentalProtectionAgency(EP
随机试题
Sixyearsago,aMiamiwomanwalkingthroughthehallofanofficebuilding
强心苷对心肌正性肌力作用机理是()A.减慢房室传导 B.促进儿茶酚胺释放
某施工企业投标一城市基础设施项目,投标总价为5000万元,则投标保证金最高数额为
内服常与豆腐同煮后阴干用的药物是A.升药 B.雄黄 C.硫黄 D.白矾
( )是指依照《公司法》和《证券法》规定设立的经营证券业务的有限责任公司股份有
共用题干 第二篇ExploreroftheExtremeDeepOce
—般来说,面对通货膨胀压力的情况下,()具有保值增值的作用。A.黄金
主要用于糖尿病,特别是1型糖尿病的治疗的药物是()A.胰岛素 B.磺酰脲类
(2017年真题)高强混凝土与普通混凝土相比,说法正确的有()。A.高强混
有机磷农药中毒时,皮肤污染部位的清洗要用A.冷水 B.肥皂水 C.70%酒精
最新回复
(
0
)