首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-08-10
16
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/2914656.html
相关试题推荐
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext](13)Westerndoctorsarebeginningtounderstandwhattraditi
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]InJanuary1989,(9)theCommunityofEuropeanRailwayspresen
[originaltext]M:Patricia,whathaveyoubeendoingrecently?W:(5)I’mdoingc
[originaltext]M:Well,hi,Mrs.Brown.How’syourapartmentworkingoutforyou
[originaltext]M:Well,hi,Mrs.Brown.How’syourapartmentworkingoutforyou
[originaltext]Moreandmorepeoplearoundtheworldareusingwirelessormo
随机试题
ThehomelessmakeupagrowingpercentageofAmerica’spopulation.【C1】______
Sincewritinghometotheirparentsformoney,theyhadlived______hope.A、inB、f
CooperationVersusCompetition[img]2014m4s/ct_eyyjsdz2013j_
[originaltext]W:Janeissoobsessedwithcelebrities.Shespendshoursonthe
庭院煤气管宜与建筑物轴线平行,管道距建筑物基础为()。A.不小于l.Om
十九大报告指出,我国经济保持中高速增长,在世界主要国家中名列前茅,国内生产总值从
下列各项属于物流服务项目质量保障的方法的是()。A、检验清单法B、质量检验法
国有资产折股时,允许公司净资产不完全折股但其折股比率不得低于()。A:50%B
如果边际储蓄倾向为0.2,投资支出增加200亿元,则国民收入()。A.增加
防水层施工质量控制中,下列表述正确的有()。A.应在初期支护完全稳定,且衬砌检查
最新回复
(
0
)