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With its recession-friendly coffee prices, plentiful tables and available bat
With its recession-friendly coffee prices, plentiful tables and available bat
游客
2023-08-10
24
管理
问题
With its recession-friendly coffee prices, plentiful tables and available bathrooms, McDonald’ s restaurants all over the country, and even all over the world, have been adopted by wise customers as a coffeehouse for grass roots, a sort of everyman’ s Starbucks. Behind the Golden Arches, older people seeking company and conversation, schoolchildren putting off homework time and homeless people escaping the cold have transformed the banquettes into headquarters for the kind of leisurely socializing. And so restaurant managers and franchise owners are often frustrated by these, their most loyal customers. Such regulars hurt business, some say, and leave little room for other customers.
Tensions can sometimes erupt. In the past month, those tensions came to a boil in New York City. When management at a McDonald’s in Flushing, Queens, called the police on a group of older Koreans, prompting outrage at the company’ s perceived rudeness, calls for a worldwide boycott and a truce mediated by a local politician, it became a famous case of a struggle that happens daily at McDonald’ s outlets in the city and beyond.
Is the customer always right, even when they sit for long hours without spending? The answer seems to be yes among those who do the endless sitting at McDonald’s restaurants in Crown Heights, Brooklyn; Midtown Manhattan; Astoria, Queens; and the East Village. If Mike Black’ s friends are looking for him, they know to check the McDonald’s on Utica Avenue in Flatbush, Brooklyn, he said. That is where Mr. Black, who is in his 50s, spends hours opening and reading his junk mail."I don’t eat fast food," he said, arguing that his one coffee entitled him to all the leisure time he needed. "I just come here to hang out and deal with my mail."
At some of New York City’s 235 McDonald’s outlets, customers say they have adopted the fast-food franchise as a cafe for a less affluent crowd, a view strengthened by the company’s newer offerings, like McCafe coffee drinks.
"We’re pleased many of our customers view us as a comfortable place to spend time," Lisa McComb, a spokeswoman for the company, said in an email, citing free Wi-Fi and areas for children to play as part of the appeal. "McDonald’s offers convenience and value in a fun and familiar atmosphere."
But the leisurely cafe culture and the business plan behind fast food are in opposition. Although signs hang in many McDonald’ s stores instructing customers to spend half an hour or less at the ta bles, Ms. McComb said there was no national policy about discouraging longtime sitting. [br] Which of the following would be the best title for the text?
选项
A、Convenience and trouble, an embarrassment for McDonald’s
B、Longtime sitting, a characteristic of McDonald’s
C、Conflicts between customers and fast food companies
D、McDonald’ s great success in America and in the world
答案
A
解析
主旨题。第一段介绍了顾客把麦当劳餐厅当成了平民咖啡馆而久坐不走所带来的问题。第二段介绍了餐厅驱赶顾客所造成的冲突。第三、四、五段交代了顾客久坐不走的原因。最后,文章指出咖啡文化与快餐业商业设计的不一致是麦当劳与顾客之间矛盾的根本原因。故A项“便利与麻烦,麦当劳的尴尬”符合题意,为正确答案。
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