首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-07
17
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/2905602.html
相关试题推荐
[originaltext]TodayI’dliketotalkaboutthedangersofbeingtoocollabor
[originaltext]Inlastweek’slecture,wediscussedthecharacteristicsofth
[originaltext]Inlastweek’slecture,wediscussedthecharacteristicsofth
[originaltext]VirtuallyeveryAmericancanrecognizeadollarbillatamere
[originaltext]VirtuallyeveryAmericancanrecognizeadollarbillatamere
[originaltext]VirtuallyeveryAmericancanrecognizeadollarbillatamere
[originaltext]Weareverysusceptibletotheinfluenceofthepeoplearou
[originaltext]Whatisaradical?Itseemstodaythatpeopleareterrifiedof
[originaltext]Whatisaradical?Itseemstodaythatpeopleareterrifiedof
[originaltext]VirtuallyeveryAmericancanrecognizeadollarbillatamere
随机试题
[originaltext]W:(5)Attheageoffortyyougaveupagoodjobinindustrytodo
Thebeautyofsoftwareisinitsfunctio
在《学校标志设计》一课中,合适的教学活动是()。A.教师设计,学生制作标志B
中国证监会设私募基金监管部,其职能是() Ⅰ.拟定私募投资基金合格投资
参苏饮主治病证的病因病机是A.外感风寒,内有气滞 B.外感风寒,内停饮水 C
A.《希波克拉底誓言》B.《赫尔辛基宣言》C.《夏威夷宣言》D.《人体构造》E.
1.构建与关键群体之间的信任关系是推进公司“两个转变”、促进公司又好又快发展的有
招标采购项目评价的下内容中,属于对招标采购活动绩效方面评价的是()。A、评价合同
男性,35岁,有胃溃疡穿孔手术史,3天前出现腹胀、腹痛伴呕吐,肛门停止排便排气,
现代废水处理技术按作用原理可分为物理法、化学法、物理化学法和生物法四大类,属于物
最新回复
(
0
)