首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-07
15
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、The users’ comment on medicine is not always reliable.
B、Ads of over-the-counter products are not allowed.
C、The claim of any positive cure for a disease is forbidden.
D、Most of the medicines need doctors’ prescription.
答案
C
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/2905601.html
相关试题推荐
[originaltext]Objectsthatarevibratingmakesounds.Rhythmicsoundvibrations
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]Hi,everybody.AsIsaidinmyStateoftheUnionaddress,weliv
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]IntheUnitedStates,manypeopleoncelivedinlarge,two-and-th
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChristian.
[originaltext]W:2millionhighschoolseniorsaregearingupthisfalltoappl
随机试题
OneofthoserarelocalcreationsofAmerica,cowboypoetryhasalongandv
《走西口》流行于( )一带,反映了为谋生,当地男人不得不外出打工,与妻子惜别时
Thechangeinthatvillagewasmiraculou
患者,女性,28岁,咳嗽两个月,干咳为主,有午后低热,月经不规律。胸片示右上肺淡
在组织持续学习文化的企业竞争气氛中,包含以下几个方面().A.企业努力做得好于
患者,男,36岁。右下腹疼痛1天.患者1天前无明显诱因出现脐周疼痛,继而转移至右
肺心病呼吸衰竭患者,pH7.10,PaCO260mmHg,HCO3-18m
波浪理论的内容是以()为基础的。A:K线理论B:指标C:切线D:周期
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
由于工程建设的需要,施工企业甲需经过乙公司内部的道路运送建筑材料,甲乙之间订立合
最新回复
(
0
)