首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2023-08-04
11
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、He doesn’t consider much about customers.
B、He can’t offer any practical way of promotion.
C、He doesn’t deserve the promotion indeed.
D、He knows little about the regulations of ads.
答案
D
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/2895647.html
相关试题推荐
[originaltext]Majorworldautomakershavealreadyinvestedheavilyinelect
[originaltext]Majorworldautomakershavealreadyinvestedheavilyinelect
[originaltext]Majorworldautomakershavealreadyinvestedheavilyinelect
[originaltext]Majorworldautomakershavealreadyinvestedheavilyinelect
[originaltext]Thenon-governmentalenvironmentalgroupGreenpeacereportst
[originaltext]Thenon-governmentalenvironmentalgroupGreenpeacereportst
[originaltext]Thenewyearalwaysbringswithitaculturaltraditionofne
[originaltext]M:Asweprobablyknow,logstructuresaregainingpopularity
[originaltext]M:Asweprobablyknow,logstructuresaregainingpopularity
[originaltext]M:Idon’tunderstandit.IgotanoticefromthebankthatI
随机试题
[originaltext]W:Iwanttoregisterforthismathematicscourse.M:I’msorry.
[originaltext]W:Hello,Sam.ThisisPaulaHanson.Sorrytobotheryou,butI’m
按《中华人民共和国著作权法》规定,作者向期刊社投稿,自稿件发出之日起( )日内
会计职业道德是一种强制性规范。()
对一台新的交换机(或路由器)设备进行配置,只能通过()进行访问。A.Teln
若程序在运行时陷入死循环,则该情况属于()。A.语法错误 B.运行时异常 C
(2017年真题)人民币股权投资基金是指依据中国法律在中国境内设立的主要以人民币
患儿,3岁,因活动后气喘、乏力,易患肺炎来院就诊。查体:多汗、消瘦、体重10kg
有人断言,如果中医不能____,随着老一代中医纷纷故去,中国将只能成为教科书上的
某水泵外形最大尺寸为2m,若利用点声源公式预测远距离声级,源强测点距水泵中心的最
最新回复
(
0
)