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  3. To achieve success in high tech Silicon Valley, Alan Aerts used low tech ski

To achieve success in high tech Silicon Valley, Alan Aerts used low tech ski

游客2023-07-25  38
问题     To achieve success in high tech Silicon Valley, Alan Aerts used low tech skills and hard work. He carried boxes of produce for a grocery store and sold bread to restaurants while launching a vending machine(自动贩卖机) business that sells soft drinks and snack foods to workaholic computer engineers. In 1980, on his route as a bread salesman for a bakery, Aerts ran into the owner of a Pac Man game control panel who was servicing his equipment at a restaurant in Oakland, California.
    Aerts, who always wore a shirt and tie on sales calls, was impressed by the other fellow’s jeans and T shirt and resolved to branch out on his own. But capitalism requires capital, and Aerts had little money to spare. Living paycheck to paycheck with his wife and newborn son, he worked days at the bakery and nights at a grocery store to pay the mortgage (抵押). During the breaks between jobs, he developed his business strategy. "I’m sure I did every wrong thing you can possibly do," says Aerts. "But I knew that with enough hard work, it would all make sense. "
    To get his business off the ground, he relied on a second mortgage and credit cards, sometimes paying rates as high as 19%, to buy video game and vending machines. After purchasing several machines at retail price, he realized he could buy them directly from the manufacturers for less. And he learned that vending machines were more profitable than video games, which needed to be replaced frequently to keep up with the changing tastes of game players. Aerts used the contacts he made through his bakery job to prospect for new business. To hedge his bets, he put in ten years at the grocery store to earn a modest pension.
    Today, his company, Custom Vending Systems, is the largest privately owned grocery store in the region. He says business is booming as the Valley’s economy blossoms. In 2005, Aerts and his wife donated as much as $2.5 million to fund scholarships at the local community college. He’s still busy around the clock, but now he dedicates evenings and weekends to charity work and local politics instead of a second job. [br] Why could vending machines earn more money than video games for Aerts?
选项 A、Vending machines were much cheaper than video games.
B、Vending machines were easy to operate.
C、Video games had to be replaced very often to meet the need of players.
D、Video games were not popular among people then.
答案 C
解析 事实题。题干提问为什么经营自动贩卖机比游戏机赚钱更多。根据关键词vending machines, earn more money定位到文章第三段第三句，抓住关键词profitable，经营游戏机需要根据顾客口味不断更新换代，成本较高，赚钱较少。
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