首页
登录
职称英语
[originaltext] Advertising as we know it today did not begin in the United S
[originaltext] Advertising as we know it today did not begin in the United S
游客
2023-07-17
15
管理
问题
Advertising as we know it today did not begin in the United States tmtil after the Civil War. Before that advertising had consisted mainly of small paragraphs in which a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising", partly because he used the modern copywriting technique of emphasizing the rewards derived from using a product, rather than simply talking about the product itself.
The 19th century is also the period in which trademarks and slogans were born. Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for a product may only be used by that particular company. For instance, the trademark of RCA Victor Company is a picture of an old, old record player with a dog listening to the record; it appears in most RCA ads and on most of their products.
Slogans and trademarks are still widely used in modern advertising, but generally the approach has become more scientific. With hundreds of products that are nearly identical, an advertiser must somehow make his product look different, even if it really isn’t. It has been said that the two most important words in advertising are "free" and "new". The middle class American usually assumes that if a product is new, it is always better; and when people aren’t buying a product, calling it "new" often does wonders for its sales.
选项
A、It sells record players.
B、It sells dogs.
C、It teaches a dog to listen to a record.
D、It is a victorious company.
答案
A
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/2845315.html
相关试题推荐
[originaltext]Alotofparentsdonotrealizehowimportanttheemotionala
[originaltext]M:Hey,Allen,howareyou?W:I’mfineBob.Aren’tyougladthe
[originaltext]M:Hey,Allen,howareyou?W:I’mfineBob.Aren’tyougladthe
[originaltext]M:Hey,Allen,howareyou?W:I’mfineBob.Aren’tyougladthe
[originaltext]M:It’ssaidthatJimandJessiearemovingtoArizona?W:No,to
[originaltext]M:It’ssaidthatJimandJessiearemovingtoArizona?W:No,to
[originaltext]M:It’ssaidthatJimandJessiearemovingtoArizona?W:No,to
[originaltext]Life-styleisthewayapersonlives;itincludeswork,leisu
[originaltext]Life-styleisthewayapersonlives;itincludeswork,leisu
[originaltext]Life-styleisthewayapersonlives;itincludeswork,leisu
随机试题
AzharUsman,astand-upcomic,saysheisa"verypatriotic"AmericanMuslim
Eachandeveryoneofusisresponsibleforthegreenhousegaseswesendin
我们今天庆祝的并不是政党的胜利,而是自由的胜利。它象征着结束,也象征着开始;它意味着复兴,也意味着变革。因为我已在你们和全能的上帝面前宣誓,这庄严的誓言
商业银行合格优质流动性资产应当是()。A.不易于定价且价值不稳定的资产
体外抗原抗体反应,最合适的条件是A、0.65%NaCl、pH2~6、35℃B、
导致经济波动的投资主要是()。A.存货投资 B.重置投资 C.意愿投资
讲述活动可以教给幼儿认识事物的方法,培养幼儿的讲述能力,使幼儿学会清楚、完整、连
世界上首条沙漠环线铁路()一次性通过动态验收。该铁路将与现有铁路连通,形成
求助者一般资料:男性,33岁,大学毕业,国家公务员。 求助者主诉:婚姻不美满
如果索赔事件的影响持续存在,承包商应在该项索赔事件(),提出最终索赔通知书,
最新回复
(
0
)