首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2023-07-03
16
管理
问题
The most noticeable trend among today’s media companies is vertical integration an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office(HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented(空前的)numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed(飙升)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission(FCC)gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] What do Time Warner and Matsushita have in common?
选项
A、Both of them belong to Rupert Murdoch.
B、Both of them are big American media corporations.
C、Both of them are outlets of differing viewpoints and innovative ideas.
D、Both of them own several different but related media businesses.
答案
D
解析
细节辨认题。由定位段可知,时代华纳兄弟娱乐公司和松下公司都拥有多家不同但又相关的媒体公司或制片厂,因此D)正确。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2805934.html
相关试题推荐
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Forcenturiesmandreamedofachievingverticalflight.LeonardodaVincico
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Tallmenaremorelikelytohavechildrenthantheirverticallychallengedf
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
随机试题
关于黏液性囊腺瘤病理特点哪项是错误的A.占卵巢良性肿瘤的25% B.多为单侧
《贷款风险分类指导原则》采用贷款风险分类方法,按风险程度,将贷款划分为五类。即正
常用于对基金实际收益率衡量的指标是()。A.移动平均收益率 B.简单收益率
行于下肢内侧后缘的经脉是A.足少阴肾经 B.足厥阴肝经 C.足阳明胃经
除细菌总数外,哪种细菌数量也是细菌污染空气的指标A.结核分枝杆菌B.葡萄球菌C.
Thechangeinthatvillagewasmiraculou
患者,女,40岁,因严重感染入院。查体:T39.5℃,P90次/分,R25
如图12所示轴向拉压杆横截面积为A,杆中的最大正应力的值为()。
简述科尔伯格的道德发展阶段理论
缴纳税款时,适用海关接受纳税义务人再次申报办理纳税及有关手续之日实施的税率的范围
最新回复
(
0
)