首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2023-07-01
18
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2798378.html
相关试题推荐
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
GPSA)TheGlobalPositioningSystemisa.space-basedtriangulationsys
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
TheTelecommunicationsRevolutionA)Atransformationisoccu
TheTelecommunicationsRevolutionA)Atransformationisoccu
TheTelecommunicationsRevolutionA)Atransformationisoccu
随机试题
Canyouwalkastraightline?Thequestionismuchmoredifficulttoanswer
Mostpeoplehavenoideaofthehardworkandworrythatgoesintothecolle
WehavequiteabitofinformationaboutancientEgyptianmedicine.Doctors’i
车辙试验主要是用来评价沥青混合料的() A.高温稳定性 B.低温抗裂性
关于病毒性肝炎的病理变化,哪些选项是正确的?()A.炎症细胞主要是淋巴细胞、单
宏观经济学的总量分析方法是()的分析方法。A.从微观分析的加总中引出宏观 B.
英文缩写“PAE”表示的含义是A:清除率 B:药时曲线下面积 C:最小抑菌浓
()主要包括员工培训的时间和费用安排以及相关制度保障。A.企业培训政策 B.企
甲与乙订立房屋租赁合同,约定租期5年。半年后,甲将该出租房屋出售给丙,但未通知乙
(2016年真题)企业集团内部各所属单位之间业务联系越密切,就越有必要采用相对集
最新回复
(
0
)