首页
登录
职称英语
When retailers want to entice customers to buy a particular product, they ty
When retailers want to entice customers to buy a particular product, they ty
游客
2023-06-30
5
管理
问题
When retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in The Journal of Marketing, they are missing a【C1】______.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are 【C2】______at fractions.
Consumers often 【C3】______to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They overwhelmingly assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was【C4】______ in a bonus pack than when it carried an equivalent discount.
This numerical blind spot remains even when the deal clearly favor the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33% off the price. The discount is by far the better proposition, but the【C5】______clever students viewed them as equivalent.
Studies have shown other ways in which retailers can exploit consumers’ innumeracy. One is to confuse them with double discounting. People are more likely to see a【C6】______in a product that has been reduced by 20% , and then by an additional 25% , than one which has been bargain to an equivalent, one-off, 40%【C7】______.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s 【C8】______, for example, it is more【C9】______ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C10】______ .
A) bargain I) paid
B) consumption J) persuading
C) convincing K) reduction
D) deduction L) straggle
E) doubtfully M) supposedly
F) efficiency N) trick
G) hopeless O) useless
H) afforded [br] 【C6】
选项
答案
A
解析
空格前为冠词a,因此空格需填入名词单数形式,且以辅音开头。给出的名词中efficiency不符合条件,本句的意思是“人们往往会觉得,先打八折再打七五折比一次性只打六折更划算”,因此空格内所填词应为“划算、合适”,故正确答案为A。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2795494.html
相关试题推荐
特别值得一提的是,司马迁不仅参考皇家的历史记录,还走遍中国求证信息的真伪。Whatisparticularlyworthmentioningisth
随着生活水平的提高,保健品(healthcareproducts)日益受到中国人的喜爱。人们花费大量金钱来购买能量饮料、维生素药片和美容饮品。这些保
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
Ironproductionwasrevolutionizedintheearlyeighteenthcenturywhencoke
随机试题
TheallusionstomythologicalcharactersinMilton’spoems_______thereaderwh
StudyStylesYouknowwhetheryou’reamorning
哈夫拉金字塔前的()是古埃及最大、最古老的室外雕刻巨像。A.狮身人面像 B.老
甲、乙两公司签订一份买卖合同,约定甲公司向乙公司购买机床一台,价格为300万元。
某混凝土试块强度值不满足规范要求,但经法定检测单位对混凝土实体强度经过法定检测后
《变电验收管理规定第24分册站用直流电源系统验收细则》:直流柜内回路与回路之间应
行政强制措施:指行政机关在行政管理过程中,为制止违法行为、防止证据销毁、避免危害
货运合同中托运人的义务有()。A.如实申报所托运的货物 B.按照约定的方式包
某电视机厂为适应激烈的市场竞争环境,降低成本,决定推行质量成本管理。该厂质量部
2011-157.下列各方中,可用治久泻久痢的有 A.葛根茶连汤B.乌梅丸
最新回复
(
0
)