2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-03-06  25
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】________on the efficient production of goods, and then relied on " persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】________ them into money. Marketing, on the other hand,【C3】________that emphasis is placed on the wants of consumers. It begins with analyzing the【C4】________and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer【C5】________is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it【C6】________for purchase. Every step—design, production,【C7】________, promotion—is made according to consumer demand. This concept does not mean that consumer satisfaction is【C8】________to profit in a company.
    There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade【C9】________. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a【C10】________portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.
    A) approach       F) distribution  K) preferences
    B) automatically  G) implies       L) primarily
    C) available      H) obligation    M) prior
    D) contribution   I) occurs        N) qualify
    E) convert        J) overall       O) significant [br] 【C2】
选项
答案 E
解析 动词辨析题。根据句子结构可知，空格前是并列连词and，故此处需要填入动词原形，与produce并列，并且能够与into搭配。根据句意，这样的生产与销售关注的是销售者生产商品并将商品________资金的需求，convert sth. into sth. 表示“将……转换成……”，所以选E项convert。
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