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[originaltext]W: Sam, could you review the results of the survey on leisure spo
[originaltext]W: Sam, could you review the results of the survey on leisure spo
游客
2024-02-14
54
管理
问题
W: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday’s business meeting.
M: Sure. I’ve summarized the results in the handout, broken down by consumer age groups and sporting activities.
W: What did you find?
M: According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.
W: Okay.
M: As far as particular sports are concerned, people in these two groups cited jogging as their favourite recreational sport followed by skiing, tennis, swimming, and cycling.
W: And what about these groups broken down by gender?
M: Oh, thanks for bringing that up, Men appear to be slightly more active than women in the 18-to-26-year-old age group.
W: Based on what you have said, I think we should consider targeting the 18-to-26-year-old age group more in the future.
M: Yes. We should consider expanding our line of athletic shoes, particularly jogging and tennis footware.
W: I agree. We also have to come up with a more appealing slogan aimed at this age group.
M: I see what you mean. However, when these results me compared with the survey carded out three years ago, we can see a growing trend among older consumers—I mean 46 to 55—who are becoming more conscious and concerned about staying fit, I believe this trend will continue.
W: I see your point. Well, let’s meet again on Wednesday to iron out more of the details of this proposal.
选项
A、Because they have more buying power.
B、Because they enjoy sports more than young people.
C、Because they become more health conscious.
D、Because they are less energetic than young people.
答案
C
解析
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