2. 职称英语
  3. Individual Long Turn (3-4 minutes) Now, I’m going to give you a topic an

Individual Long Turn (3-4 minutes) Now, I’m going to give you a topic an

游客2024-01-10  54
问题     Individual Long Turn (3-4 minutes)
    Now, I’m going to give you a topic and I’d like you to talk about it for one to two minutes. Before you talk, you’ll have one minute to think about what you’re going to say. You can make some notes if you wish. Do you understand?
    Here’s some paper and a pencil for making notes and here’s your topic:
    I’d like you to talk about an interesting advertisement you have seen.
    Describe an interesting advertisement you have seen.
    You should say:
    where you saw the advertisement
    what it was advertising
    why you thought it was interesting
    and say why whether or not this advertisement influenced you to buy the product or service it was promoting.
    Rounding off questions:
    Do you often watch advertisements on television?
    Do you generally find advertisements interesting?
选项
答案 An advertisement that I saw on television recently, which I actually really enjoyed, is for a company called Expedia, I think. The company has something to do with booking online hotel rooms and flights or something. Anyway, the advertisement has lots and tots of people outside in a field and each of them is a hotel housekeeping staff member, making up a beautiful hotel bed. It starts with them unfolding the sheets and tucking in the comers, and they all do it in unison, so the effect is quite interesting, kind of like a dance. Then they all fluff the pillows and it’s funny, because it’s all quite serious but one man does his a bit too hard and feathers come flying out. After that all the staff stretch their backs, again all together, and finally they place a couple of chocolates on the bed, so that everything is perfect. Then finally they all stand by the bed they have made. Overall the advertisement is beautifully made, with great styling, and no terrible voice over or rushed talking. I think the number of beds is quite dramatic, and is designed to show that the company has a really wide network and can offer lots of choice to their customers. It’s also like a little story, and makes you wonder about all the people all over the world who work hard making hotel beds so in that sense it’s not only quite a charming story but it’s also something we can all relate to. However, I think what makes the ad really special is the song which it features, which is so catchy and melodic that it is very memorable. I remembered the song before I remembered what the ad was for. The song is by an Australian singer who wrote it especially for the ad, but now her singing career has really taken off and she is releasing an album which I think is great. I don’t know if this ad would influence me to buy flights or hotel rooms online at Expedia, but it certainly did make me aware of the brand and I even goggled the song to see who it was by, so in that way it is kind of like double exposure, for Expedia but also for the singer. I think it’s very clever marketing.
    No, I don’t. It’s only occasionally that one catches my eye.
    No, not really. There are too many and they are too frequent.
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