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  3. Now listen to part of a lecture in a business class.Using the points and exampl

Now listen to part of a lecture in a business class.Using the points and exampl

游客2024-01-02  57
问题 Now listen to part of a lecture in a business class.
Using the points and examples from the lecture, explain two ways that advertising can negatively affect the environment.
Listen to part of a lecture in a business class.
    Okay. So we have been discussing how companies use advertising to help sell their products. Now although advertisements can benefit companies, there are people who are critical of advertising because of certain environmental problems it can cause. So let’s talk about two ways advertising can be seen to negatively affect the environment.
    One way is by wasting natural resources, like trees, by advertising to consumers who do not have a need for the product or service. The advertisement is irrelevant or useless for them. For instance, a piece of mail I got advertising a kitchen renovation service. A whole big booklet, lots of paper, about different ways to remodel your kitchen: changing the floors, adding new cupboards or appliances, but this was all a lot of wasted paper, wasted trees because I don’t even own my place. I rent an apartment. So a kitchen renovation service is irrelevant to me. I can’t use it. And I’m sure that booklet was mailed to a lot of other people who also rent and who just threw the booklet into trash because they have no need for a kitchen renovation.
    Now, additionally, advertising can have a negative effect on the natural beauty of the environment. People are often less able to enjoy the beauty of the natural surroundings if there are large advertisements blocking their view of the landscape or distracting them from the natural beauty around them. Let’s face it. No matter how beautiful an area of nature is to begin with, its beauty is damaged by visible advertisements. So… like, for example, this happens with big advertisements on the side of roads, huge billboards. Say there’s a road passing through a beautiful area in the mountains, but there are all these big billboards advertising restaurants and products along the side of the road. The land is naturally very beautiful, but you can’t fully appreciate it. The big billboard advertisements get in the way.
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答案     The lecture mainly talks about two negative impacts of advertising on the environment. The first bad influence is the waste of natural resources such as wood. The lecturer illustrates this by giving an example of his own. He says that once he received a whole bunch of booklets promoting a kitchen renovation service. He calls it a waste of lots of paper because he merely rented an apartment and he didn’t need that kind of service. He then adds that this kind of experience happens to many people. The second shortcoming concerns the natural beauty of the environment. The lecturer thinks that huge billboards advertising restaurants and products along, say that the side of a road passing through a beautiful area in the mountains, will prevent people from fully appreciating the natural beauty of the land.
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