首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-11-26
40
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M10】
选项
答案
was一were
解析
语法错误。此处考查的是主谓一致。百分比作主语时,谓语动词的单复数形式要视百分比后面所接的名词而定,此处名词是sales(销售量).应该用复数,再结合上下文的时态,即此处应该改为were。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3222169.html
相关试题推荐
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGETHREE[br]Whatisthechallengeforbigcompaniesintermsofconsumer
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PASSAGETWO[br]Whenistherighttimeforcompaniestointroducenewdimension
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
随机试题
WhydidthewomangotoHongKong(SAR)?[br][originaltext]M:Maggie!Haven’t
WhydidJim’sparentshaveaserioustalkwithhimoneyearago?BecauseJimhad
健康管理的基本策略:A.生活方式管理 B.卫生资源管理 C.疾病管理 D.
自动喷水灭火系统施工程序中,减压装置安装的紧后程序是( )。 A、报警阀安装
影响排便的重要因素是A:生活习惯 B:文化背景 C:年龄 D:心理因素
<P>东信公司近几年在总裁周聪的带领下发展迅速。然而同时,一向运行良好的组织结构
人对黑暗环境的适应,是视觉感受性的()。单选(A)顺应 (B)对比 (C)
A.下颌升支外侧 B.下颌升支前缘向上 C.上颌结节后上方 D.下颌磨牙舌
自动化仪表交接验收前,仪表工程应连续开通投入运行(),并运行正常。A.24H
专用记账凭证,一般适用于企业规模较小、经济业务不多的单位。()
最新回复
(
0
)