首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-27
76
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Socializing and networking has made people closer.
B、Its high credibility has made people trust the products.
C、Its low costs have brought more profits to advertisers.
D、Relatives and friends become more independent on the net.
答案
A
解析
文章中提到,口头广告广受欢迎的主要原因同样很明显,紧接着说现在社交和网络使得人们变得越来越亲近。故答案为A)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2962100.html
相关试题推荐
[originaltext]Readingtooneselfisamodernactivitywhichwasalmostunkn
[originaltext]Aftershoppingformostoftheday,acouplereturntofindt
[originaltext]Aftershoppingformostoftheday,acouplereturntofindt
[originaltext]W:Hi!WelcometoRentalPropertyManagement.MayIhelpyou?M:
[originaltext]W:Hi!WelcometoRentalPropertyManagement.MayIhelpyou?M:
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]Thehomeisthecentralfocusofmostyoungpeople’slivesin
随机试题
Wheredoesthemanmostlikelywork?[br][originaltext]W:Hello,I’dliketob
1949年之前,中国的教育很落后,只有少数高等学校和部分中等学校。这些学校大都集中在大城市和几个沿海省份。许多县城没有中学,在山区和偏远地区甚至连小学都
居住小区设计中,下述哪一条达不到节约用地的目的?()A.加大住宅进深 B.
女性,33岁,妊娠3个月,怕热、多汗、食欲亢进、便溏,测总T、总T稍高。对该患者
肺炎喘嗽证见恶寒发热,头身痛,无汗,鼻塞流清涕,呼吸气急,痰稀色白。其病机是(
基差是某一特定地点某种商品或资产的现货价格与相同商品或资产的某一特定期货合约价格
患者,男,71岁。患良性前列腺增生症。下列药物中不能用于治疗该病的是A.5α还原
根据企业安全管理的要求,具有砂轮机的生产制造企业应该制定完善的砂轮机安全操作规程
男,37岁。多食,易饥,大便次数增多,体重下降3个月,发作性软瘫1天。查体:P1
患者,女,49岁。右侧听力下降8个月就诊。体检:发现右侧面部洋葱皮样分布的痛觉缺
最新回复
(
0
)