首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-24
65
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Socializing and networking has made people closer.
B、Its high credibility has made people trust the products.
C、Its low costs have brought more profits to advertisers.
D、Relatives and friends become more independent on the net.
答案
A
解析
文章中提到,口头广告广受欢迎的主要原因同样很明显,紧接着说现在社交和网络使得人们变得越来越亲近,故答案为A)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2954521.html
相关试题推荐
[originaltext]Thisis4o’clock.Hereisthenewssummary.Therehasbeena
[originaltext]Thisis4o’clock.Hereisthenewssummary.Therehasbeena
[originaltext]Thisis4o’clock.Hereisthenewssummary.Therehasbeena
[originaltext]Onesourceofapoorself-conceptisaninaccurateself-perce
[originaltext]Trolleysrallyingdownaisles,endlesscheckoutqueues,andf
[originaltext]W:Roger,anyproblemsinyourKoreanstudy?M:Thebiggestprobl
[originaltext]W:OurPresident,sinceleavingofficefiveyearsago,hasspent
[originaltext]W:OurPresident,sinceleavingofficefiveyearsago,hasspent
[originaltext]W:MaybeweshouldtakeFrontStreetthismorning.Theradioanno
[originaltext]W:MaybeweshouldtakeFrontStreetthismorning.Theradioanno
随机试题
WhatisthecurrentsupportingrateofBritishpeoplefortheupcoming2012Lond
WhichofthefollowingisNOTthefunctionoflanguage?A、Metalingualfunction.B
We’vespentmorethan60yearsdissectingWillyLoman,thecharacterartfull
某市参与中国/联合国儿童基金会学校预防吸烟项目,采取了为学校领导举办国家师资培训
监理工程师应对施工单位施工过程中的( )等工作质量进行监控。 A、技术复核
管道支架安装时应按照测绘放线的位置来进行,安装位置应准确、间距合理、( )。
简述现代企业人力资源管理各个历史发展阶段的特点。
混合资本债券定向发行的,经认购人同意可不进行信用评级。()
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
在比较不同地区发病率或死亡率时应注意使用A.年龄别发病率、年龄别死亡率 B.职
最新回复
(
0
)