首页
登录
职称英语
The market for products designed specifically for older adults could reach $
The market for products designed specifically for older adults could reach $
游客
2023-08-08
17
管理
问题
The market for products designed specifically for older adults could reach $ 30 billion by next year, and startups (初创公司) want in on the action. What they sometimes lack is feedback from the people who they hope will use their products. So Brookdale, the country’s largest owner of retirement communities, has been inviting a few select entrepreneurs just to move in for a few days, show off their products and hear what the residents have to say.
That’s what brought Dayle Rodriguez, 28, all the way from England to the dining room of Brookdale South Bay in Torrance, California. Rodriguez is the community and marketing manager for a company called Sentab. The startup’s product, SentabTV, enables older adults who may not be comfortable with computers to access email, video chat and social media using just their televisions and a remote control.
" It’s nothing new, it’s nothing too complicated and it’s natural because lots of people have TV remotes," says Rodriguez.
But none of that is the topic of conversation in the Brookdale dining room. Instead, Rodriguez solicits residents’ advice on what he should get on his cheeseburger and how he should spend the afternoon. Playing cards was on the agenda, as well as learning to play mahjong (麻将).
Rodriguez says it’s important that residents here don’t feel like he’s selling them something. "I’ve had more feedback in a passive approach," he says. "Playing pool, playing cards, having dinner, having lunch," all work better "than going through a survey of questions. When they get to know me and to trust me, knowing for sure I’m not selling them something—there’ll be more honest feedback from them. "
Rodriguez is just the seventh entrepreneur to move into one of Brookdale’s 1,100 senior living communities. Other new products in the program have included a kind of full-body blow dryer and specially designed clothing that allows people with disabilities to dress and undress themselves.
Mary Lou Busch, 93, agreed to try the Sentab system. She tells Rodriguez that it might be good for someone, but not for her.
" I have the computer and FaceTime, which I talk with my family on," she explains. She also has an iPad and a smartphone. "So I do pretty much everything I need to do. "
To be fair, if Rodriguez had wanted feedback from some more technophobic (害怕技术的) seniors, he might have ended up in the wrong Brookdale community. This one is located in the heart of Southern California’s aerospace corridor. Many residents have backgrounds in engineering, business and academic circles.
But Rodriguez says he’s still learning something important by moving into this Brookdale community: " People are more tech-proficient than we thought. "
And besides, where else would he learn to play mahjong? [br] What does the passage say about the startups?
选项
A、They never lose time in upgrading products for seniors.
B、They want to have a share of the seniors’ goods market.
C、They invite seniors to their companies to try their products.
D、They try to profit from promoting digital products to seniors.
答案
B
解析
事实细节题。定位句指出,老年人专用产品的市场产值高达300亿美元,而初创公司的态度是want in on the action(参与到其中),可知它们希望在老年人产品市场中分得—些份额,故答案为B)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2908951.html
相关试题推荐
[originaltext]Thereisanoldsayingthatthemarketisdrivenbyfearandg
[originaltext]Thereisanoldsayingthatthemarketisdrivenbyfearandg
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
Carmakershavelongusedsextoselltheirproducts.Recently,however,bot
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
WhattheHeckDoesVincentvanGoghHaveToDoWithInternetMarketing?
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedi
Toomanyvulnerablechild-freeadultsarebeingruthlessly(无情的)manipulatedi
随机试题
Forthispart,youareallowed30minutestowriteanessayonhowtoguarantee
SomeSuggestionsforPessimists[A]Obesityandsmokingmay
关于钢化玻璃的特性,下列哪种是错误的?()A.抗弯强度高 B.抗冲击性能高
思维属于认识的理性阶段,是更复杂、更高级的认识过程,具有间接性和()。A:规律
简述现代企业人力资源管理各个历史发展阶段的特点。
树下勤劳的蚂蚁来回________,无比欢乐;而我坐在花园边的台阶上,尽情地吸吮
财政收入分配职能的履行主要是()。A.实现资源配置效率 B.实现收入公平分配
有关抹面类涂抹保护层技术要求,正确的是( )。A.露天的绝热结构,不宜采用抹面
注射青霉素引起过敏性休克,血压下降,是由血管活性物质引起的生物学效应,这种休克的
(2020年真题)根据《标准施工招标文件》,缺陷责任期最长不超过( )年。A.
最新回复
(
0
)