2. 职称英语
  3. What could possibly account for the amazing success of Coca-Cola? How has th

What could possibly account for the amazing success of Coca-Cola? How has th

游客2023-07-15  45
问题     What could possibly account for the amazing success of Coca-Cola? How has this combination of carbonated water(苏打水), sugar, acid and flavorings come to symbolize the American way of life for most of the world? After all, even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar (admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar) and phosphoric acid(磷酸), both of which are known to damage teeth.
    One explanation may be found in the name. The original recipe(配方)included a flavoring from the coca plant and probably included small amounts of cocaine (an addictive (使人上瘾的) substance), but since the early part of this century all traces of cocaine have been removed. However, Coke (like all cola drinks) also includes a flavoring from the cola tree; cola extract(提炼物) contains caffeine, which is a stimulant, and the Coca-Cola company adds extra caffeine in addition. While caffeine is not thought to be an addictive substance in itself, there is considerable evidence that over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained, and so sales of Coke perhaps benefit as a result.
    A more likely reason for the enduring popularity of Coke may, however, be found in the company’s enviable marketing(营销) strategies. Over the years it has come up with some of the most memorable commercials (商业广告), tunes, slogans and sponsorship in the world of advertising, variously emphasizing international harmony, youthfulness and a carefree(轻松愉快的)  lifestyle.  Few other companies have been able to match such marketing techniques so consistently or effectively. As suggested earlier, the influences of American culture are evident just about everywhere, and Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to (热望). Perhaps drinking Coke brings people that little bit closer to the dream. [br] The advertising of Coca-Cola______.
选项 A、is very effective in establishing Coca-Cola as a symbol of the American lifestyle
B、is always in harmony with that of other companies in the world
C、is dreamt about by the rest of the world
D、is invariably of the same style
答案 A
解析 文章在开头和最后一段都指出Coca-Cola是美国以及美国生活方式的象征。第三段分析了Coca-Cola之所以成功的第二个原因：其营销策略，并指出很少有其他的公司能如此一致和有效地应用这些营销策略。故选项A符合题意。第三段还指出：“．．．variously emphasizing international harmony，youthfulness and a carefree lifestyle”：“Coca-Cola的广告以不同的方式强调着世界和谐、青春活力和一种轻松愉快的生活方式”；“Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to．．．”：“Coca-Cola在某种程度上代表了一种美国的形象，这是世界其它地方所梦想和热望的地方”。选项B：Coca-Cola的广告总是与其它公司的广告保持着和谐；选项C：Coca-Cola的广告是世界其他国家所梦想的；选项D：Coca-Cola的广告总是一成不变的同一种风格；这三个选项均不符合文章意思。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2840485.html
相关试题推荐
随机试题
最新回复(0)