首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2023-06-28
23
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
细节题。短文第二段指出Consumers grew wary of environmental appeals,and advertisers reacted by reducing its emphasis.由此可推断出这种广告商一直过分强调绿色广告,消费者开始厌烦,并对此变得小心谨慎。故选项D正确。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2790558.html
相关试题推荐
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
Britishairisfarcleanerthanitwasafewdecadesago.Fewerpeopleusec
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
InonlytwodecadesAsianAmericanshavebecomethefastest-growingU.S.min
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowth
随机试题
[originaltext]W:ElizabethMartinspeaking.M:Dr.Martin,mynameisMarkJohn
Whathedidis______whathesaidtous.Hedidn’tkeephispromise.A、justB、rel
(1)IwasjustaboywhenmyfatherbroughtmetoHarlemforthefirsttime,
[originaltext]M:HeyLinda,doyougetthatletteraboutthenewoptionsforfo
国家实行医师资格考试制度,目的是检查评价申请医师资格者是否具备( )。A.医学
关于防己现代应用叙述错误的是A.高血压B.矽肺C.神经性疼痛D.慢性肝病及肝纤维
人体几乎所有组织都含有铁,不能被立即动用的贮存铁是()。A.血红蛋白 B.肌
335、检修现场应有完善的(),在禁火区动火应制定动火作业管理制度,严格执行
甲公司只生产一种M产品,每件M产品的单位变动成本为8元,单位变动成本敏感系数为-
根据《水工碾压混凝土施工规范》(DL/T5112-2009),使用天然砂石料时,
最新回复
(
0
)