首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2023-06-25
12
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
细节题。短文第二段指出Consumers grew wary of environmental appeals,and advertisers reacted by reducing its emphasis.由此可推断出这种广告商一直过分强调绿色广告,消费者开始厌烦,并对此变得小心谨慎。故选项D正确。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2780953.html
相关试题推荐
InAugust,environmentalistsinthePhilippinesvandalized(肆意破坏)afieldofGo
[originaltext]DecadesbeforetheAmericanRevolutionof1776,JesseFish,a
[originaltext]DecadesbeforetheAmericanRevolutionof1776,JesseFish,a
[originaltext]DecadesbeforetheAmericanRevolutionof1776,JesseFish,a
Overthepastdecade,theenvironmentalmovementhasexplodedontothemindo
Overthepastdecade,theenvironmentalmovementhasexplodedontothemindo
Overthepastdecade,theenvironmentalmovementhasexplodedontothemindo
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
随机试题
Theterm"qualityoflife"isdifficulttodefine.It【C1】______averywides
煤矿水害防治工作的基础是( )。A.水害预报 B.水害分析 C.水害监查
根据《建设工程工程量清单计价规范》(GB50500-2013)规定,不得作为竞
每克蛋白质能产生能量A.1kcal B.4kcal C.7kcal
A.风邪 B.寒邪 C.湿邪 D.燥邪 E.火邪具有耗气伤津致病特点的邪
绘制中华人民共和国简图,并标示出120°E、110°E、90°E三条经线和30°
某医院一产妇急需剖腹产,主治医师几次联系要求手术,手术室护士均以手术台没有空而被
下列投资控制采取的措施有误的一项是( )。A:组织措施 B:投资措施 C:
若新增智能防误主机不能替代原独立五防主机,则保留原独立五防主机,新增智能防误主机
根据《全国生态环境保护纲要》,跨( )的重要生态功能区,建立国家级生态功能保护
最新回复
(
0
)