Text 2 Whatever happened to the death of

考试题库2022-08-02 13

问题 Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.Compared with their American counterparts,Japanese newspapers are much more stable because they______A.have more sources of revenueB.have more balanced newsroomsC.are less dependent on advertisingD.are less affected by readership

选项 A.have more sources of revenue
B.have more balanced newsrooms
C.are less dependent on advertising
D.are less affected by readership

答案 C

解析细节题【命题思路】这是一道局部细节题，需要根据题干的关键信息对文章的具体信息进行锁定，从而分析得出答案。【直击答案】根据题干信息美国和日本报业的对比定位到第四段。根据第四段第二、三句可知“美国报业长期依赖广告收入，这是不正常的。2008年，美国报业的广告收入占总收入的87%…”。再根据第四段最后两句可知“这个比例在日本是35%。因此日本报业更加稳定也就不足为奇了。”由此，考生可以判断出日本的报业稳定是因为广告收入占总收入的比例较小，即日本报业并不太依赖广告，因此C项正确。【干扰排除】原文第四段只提及广告收入占总收入的比例，以及这个比例对整个报业稳定性的影响，但是并未提及A项收入来源，B项新闻编辑部以及D项对于读者的影响，故这三项属于无中生有，均不选。

转载请注明原文地址:https://www.tihaiku.com/xueli/2699834.html

本试题收录于：英语二研究生题库研究生入学分类

英语二研究生

研究生入学

相关试题推荐

随机试题

最新回复(0)

Text 2 Whatever happened to the death of

英语二研究生

研究生入学