There will eventually come a day when Th

考试题库2022-08-02 61

问题 There will eventually come a day when The New York Times ceases to publish stories on newsprint. Exactly when that day will be is a matter of debate. “Sometime in the future,” the paper’s publisher said back in 2010.　　Nostalgia for ink on paper and the rustle of pages aside, there’s plenty of incentive to ditch print. The infrastructure required to make a physical newspaper—printing presses, delivery trucks—isn’t just expensive; it’s excessive at a time when online-only competitors don’t have the same set of financial constraints. Readers are migrating away from print anyway. And though print ad sales still dwarf their online and mobile counterparts, revenue from print is still declining.　　Overhead may be high and circulation lower, but rushing to eliminate its print edition would be a mistake, says BuzzFeed CEO Jonah Peretti.　　Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way. “Figuring out a way to accelerate that transition would make sense for them,” he said, “but if you discontinue it, you’re going to have your most loyal customers really upset with you.”　　Sometimes that’s worth making a change anyway. Peretti gives the example of Netflix discontinuing its DVD-mailing service to focus on streaming. “It was seen as a blunder,” he said. The move turned out to be foresighted. And if Peretti were in charge at the Times? “I wouldn’t pick a year to end print,” he said. “I would raise prices and make it into more of a legacy product.”　　The most loyal customers would still get the product they favor, the idea goes, and they’d feel like they were helping sustain the quality of something they believe in. “So if you’re overpaying for print, you could feel like you were helping,” Peretti said. “Then increase it at a higher rate each year and essentially try to generate additional revenue.” In other words, if you’re going to make a print product, make it for the people who are already obsessed with it. Which may be what the Times is doing already. Getting the print edition seven days a week costs nearly $500 a year—more than twice as much as a digital-only subscription.　　“It’s a really hard thing to do and it’s a tremendous luxury that BuzzFeed doesn’t have a legacy business,” Peretti remarked. “But we’re going to have questions like that where we have things we’re doing that don’t make sense when the market changes and the world changes. In those situations, it’s better to be more aggressive than less aggressive.” Peretti suggests that, in face of the present situation, the Times should ______.A. make strategic adjustmentsB. end the print edition for goodC. seek new sources of readershipD. aim for efficient management

选项 A. make strategic adjustments
B. end the print edition for good
C. seek new sources of readership
D. aim for efficient management

答案 A

解析事实细节题。文章第四段第一句提到“Peretti says the Times shouldn’t waste time getting out of the print business, but only if they go about doing it the right way.”也就是说《纽约时报》不需要耗费时间来停止纸质出版，而应该找到正确的前进道路，后面一句话又提到，“Figuring out a way to accelerate that transition…”，这两句都强调对纸质印刷进行调整，故A项正确。根据第一句同时也能判断B项是错误的，并不是要停止纸质版。C项和D项文中并未涉及，故排除。

转载请注明原文地址:https://www.tihaiku.com/xueli/2698959.html

本试题收录于：英语一研究生题库研究生入学分类

英语一研究生

研究生入学

相关试题推荐

随机试题

最新回复(0)

There will eventually come a day when Th

英语一研究生

研究生入学